Ron Poisson, the creative director, designer and co-founder uses his personal style, cultural exploration, and freedom of expression to cultivate each collection. As a music enthusiast and front man of his own band, music remains a consistent theme and beacon for his creative vision.

Ron, known globally for his expertise in wash treatments creates skillfully crafted symphonies in “rip and repair” style which has been his signature for years, despite changes in trends. A surfing enthusiast from Rhode Island, Poisson has a zealous work ethic that continues to turn out new street fashion collections.

The Cult collections feature refreshed takes on the classics, old methods mixed with new washes – all uniquely worn, weathered and personalized. Cult has become an official “Streetwear” brand for the” Individual” consumer who gets high off a cocktail of vintage embellishment, selvage, and rebellion- tied together with impeccable craftsmanship.