We use the LAB to shoot most CULT content, videos, photos, and the projector gives us a lot of flexibility in the space. 

Cult of Individuality has forged a reputation as an iconic streetwear brand that has stood the test of time.  Over the last decade the brand has been a beacon for the non-conformist, dreamers, trailblazers, artists and people who are not afraid to be unique.  

The brand has become a staple for the fashion-conscious denim enthusiasts.   Driven by music and fueled by a passion to outfit the streets in fashion forward looks. 

About Cult of Individuality: 

Developed in 2009 by designer Ron Poisson, Cult of Individuality has forged a reputation with a global audience as the veritable cult leader of denim and the “Jeansmith To The One.” CULT’s designer denim-driven collections unite a social movement of misfits, dreamers, rebels, artists, contrarians and upstarts under a signature style that is equal parts craftsmanship, cool, and authentic. The brand is fueled by the bold passion of the wearer. Rooted in revolt with and empowering quality of standing out above the ordinary; Cult uses denim like an artist uses a canvas for distinctly personal exploration and expression. Cult is a denim brand for the fashion forward jean junkie, who gets high off a cocktail of vintage, embellishment, selvedge and rebellion, tied together by impeccable craftsmanship. This helps fuel a new badass attitude for an otherwise universal fabric. There are daring threads of handcrafted workmanship in every garment. With countless variations of the rip and repair deconstruction, Cult has risen to premium, anti-thread, designer denim status and is recognized by individuals who appreciate the brand’s fusing of old methods with new ideology. Their legacy has been built on crafting an elevated approach to denim fits and washes across expanded men’s and kid’s collections sold to only the upper end of retailers.